Media Contact: Stephanie Olsen, Lages & Associates
1.949.453.8080, stephanie@lages.com

Zoovy Announces: SEO Improvements to URL format
San Diego, CA.

2007-09-24 13:55:36 -- San Diego -- In order to improve our Search Engine Optimization abilities on the Zoovy platform we have reformatted the default Product URL used in a category list.

For example if you look at:
http://proshop.zoovy.com/category/a_la_carte

The old URL for a product would appear like:

http://proshop.zoovy.com/product/LOGO_BRANDING

The new improved URL would be formatted as:

http://proshop.zoovy.com/product/LOGO_BRANDING/Company_Logo_and_Branding.html

The old URL's without the .html will continue to work indefinitely - however the new URL's are considerably more search engine friendly since they contain either the SEO title (if set) or the product name in a properly URI escaped string.